Publisher's Synopsis
This handbook is the last in the series of three. That is because you cannot implement programs, raise resources, be involved in the community and have a great marketing strategy UNLESS you have already built a strong administrative and board infrastructure to support them. These four strategies are key to implementing your core mission.
Too often, however, nonprofit executive directors (EDs) are so eager to make a difference in clients lives by implementing programs, they fail to build the most basic infrastructure to support them. Then they wonder why they cannot raise money and why clients are hard to find.
In this handbook I will show you how to:
- Evaluate and measure program outcomes,
- Implement and evaluate all resource development strategies,
- Identify and strategize brand identity,
- Create a marketing plan to promote your mission,
- Build collaborations to solve community problems.
