Publisher's Synopsis
The 600% Increased Sales Formula
Someone said that is what this book should have been titled because that is the type of result the information inside has produced.
This book will show you how simply and effectively promote your business and dramatically boost sales.
Whether you are a Lawyer or Doctor, Author or Coach, Small or Large Business Owner, Real Estate Professional, Multilevel Marketer or home based business person this book contains the secrets to promoting your business, increasing your sales and maximizing your profits.
Non-Professionally Speaking is the culmination of over three decades of communication and sales experience, and over 10,000 hours in front of audiences generating over $12,000,000 in sales.
There is no better way to promote your business, product and/or service than by clearly explaining what you can do for the customer directly. Not only is this one of the most lucrative strategies to build your business, it can also be one of the most cost-effective marketing tools you will ever use.
Done correctly, this strategy shows you how to establish an immediate relationship with your clients or audience. It gives you the chance to clearly explain the value you have to offer and it gives the customer the chance to realize how much they do in fact need your product or service.
The net result, increased sales and profits.
Non-Professionally Speaking gives you the tools and strategies needed to get better at offering your goods products and services so that in addition to making a profit you can also make a difference.
It not only teaches you what you need to do or say or say to be successful but WHO you need to BE while you are saying it. When it comes to developing as a speaker or promoter of your business there are really two main aspects that must be addressed.
To achieve success as a speaker and as a promoter of your business, it is critical that you become the master of both the MECHANICS and the MECHANIC.
The "Mechanics" of speaking and promotion refers to what you DO as a speaker/promoter. To put it simply, the Mechanics are the basic tools and strategies and concepts that one must employ to design and deliver a great presentation and drive increased sales.
The "Mechanic" of speaking refers to who you need to BE as a speaker/promoter. The Mechanic is you. This concept refers to the way you show up as a speaker or promoter. It determines the impression you make to your audience based on how you have developed on the inside.
You can be the most confident and charismatic person in your industry, but if you deliver a poorly organized, rambling, pointless, boring presentation or promotion, you will likely fail to achieve your desired result, alternately, if you have designed a rock-solid presentation but deliver with a lack of confidence and passion you will likely also fail.
To achieve success as a speaker or promoter of any kind it is critical that you become the master of both the MECHANICS and the MECHANIC.
This book is designed to address both of them.
Even if you feel like you never want to give a live talk...EVER, this book can help you grow your business. The strategies explained can be used for live or recorded promotions and the same strategies can also be used in written or internet marketing campaigns.
