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Non-Market Strategies in International Business

Non-Market Strategies in International Business How MNEs Capture Value Through Their Political, Social and Environmental Strategies - The Academy of International Business

Paperback (22 Dec 2020)

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Publisher's Synopsis

The Academy of International Business (UK and Ireland Chapter)

Published in association with the UK and Ireland Chapter of the Academy of International Business.

This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding ofhow non-market strategies can be effective in international business.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9783030350765
Publisher: Springer International Publishing
Imprint: Palgrave Macmillan
Pub date:
DEWEY: 658.4012
DEWEY edition: 23
Language: English
Number of pages: 249
Weight: 454g
Height: 235mm
Width: 155mm
Spine width: 14mm