Publisher's Synopsis
Learning how to create an eBook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read.
You might already be familiar with fiction or nonfiction eBooks, but what exactly is an eBook in the marketing industry, and why do they deliver such great results for marketers?
An eBook, short for 'electronic book, ' is a digital form of a printed book designed to be read on devices like computers, tablets, or smartphones. EBooks are vital marketing assets with multiple digital 'pages' that deliver information to their readers. In addition, they are often packaged as PDF documents so readers can share them. In 2021, eBook sales increased 38% for publisher HarperCollins, following a trend of increased revenue earnings for the company. Although this is a snapshot of one publisher's success, it speaks to a more significant movement toward digital content consumption among marketers.
Lead magnets come in many forms, but the eBook still reigns supreme. They give the reader: In-depth digital content in an environment largely overrun with quick headlines and sound bites of visual data that complement the editorial content On-demand access to the eBook content.
Writing eBooks benefits your business too. Turning a profit, acquiring new customers, generating buzz, and becoming an industry thought leader are just a few advantages of this type of content.
Let's say, however, that you have a fantastic blog full of long-form content. Why in the world would you want to offer your readers an eBook? Is it even worth your time?
Here are some advantages eBooks offer content creators:
Unlike long-form printed publications purchased in-store or shipped, an eBook is immediately accessible whenever you're ready to read.
You can put it behind an opt-in or "gate," incentivizing your website visitor to become a lead if they want the information.
In some ways, eBooks have design capabilities like in-depth charts, graphs, and full-page images, which you may not be able to achieve on your blog.
After the initial creation of the eBook, you can distribute the file a multitude of times with no additional production cost. They also have no associated shipping fees.
You can embed links to other media in the eBook file, encouraging the reader to engage with your content further.
