Publisher's Synopsis
New Venture Launchpad provides the next generation of entrepreneurs a complete and contemporary guide to launching a new business venture. Built on a foundation of widely validated and empirically derived techniques and strategies, the workbook and associated program provide entrepreneurs with a proven and scientific approach to launching a business. The content takes participants from ideation through new venture financing to growth, while covering everything in between.
New Venture Launchpad brings together best in class content, techniques, and strategies for entrepreneurs resulting in a complete practitioner's guide. The authors draw from extensive experience working directly with more than 500 new business ventures. The invaluable insight gained through working with and within such a variety of ventures spanning every stage, industry, and circumstance guarantees that even in the uncertain and unpredictable arena of entrepreneurship, New Venture Launchpad provides expert guidance for every scenario.
