Book (19 Oct 1995)
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This is a guide and reference for marketing and public relations professionals. Fifty leading professionals describe and examine their experience of success and some failures.;This book should be of interest to public relations agencies; advertising agencies; IT research companies; database marketing companies; IT consultants; systems interprators; software developers; value added researchers; software companies; and hardware companies.
| ISBN: | 9780412615207 |
| Publisher: | Chapman & Hall |
| Imprint: | Chapman & Hall |
| Pub date: | 19 Oct 1995 |
| DEWEY: | 004.0688 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 369 |
| Weight: | 333g |
| Height: | 246mm |
| Width: | 189mm |
| Spine width: | 19mm |
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