4th Edition
Book (31 Jan 1994)
Not available for sale
Out of stock
In every organization there is a group or person who deals with the task of getting new goods and services on to the "market". This book looks at the total task - strategy, concept, generation and evaluation.
| ISBN: | 9780256121520 |
| Publisher: | Irwin |
| Imprint: | Irwin |
| Pub date: | 31 Jan 1994 |
| Edition: | 4th Edition |
| DEWEY: | 658.575 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 495 |
| Weight: | -1g |
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