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New Product Strategy in Small High Technology Firms (Classic Reprint)

New Product Strategy in Small High Technology Firms (Classic Reprint)

Hardback (23 Feb 2018)

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Publisher's Synopsis

Excerpt from New Product Strategy in Small High Technology Firms

New product strategy requires a historical base for assessment. Only an understanding of past product activities can provide the full context by which to evaluate the challenges of new products. In turn, this comparison of the present to the past may be performed along two basic dimensions. The first is the newness of the technology within the new product relative to technology(ies)

About the Publisher

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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Book information

ISBN: 9780666226013
Publisher: Fb&c Ltd
Imprint: Forgotten Books
Pub date:
Number of pages: 38
Weight: 209g
Height: 229mm
Width: 152mm
Spine width: 6mm