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New Product Development

New Product Development - SAGE Video Experts

Book (09 Jun 2016)

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    Publisher's Synopsis

    Jelena Spanjol discusses a variety of issues surrounding the topic of new product development. She explains the differences in product development between small and large companies, then presents an overview of her research and other research in the field.

    About the Publisher

    SAGE Publications Ltd

    Over 700 journals, including those of over 298 learned societies and institutions, and over 800 books a year across a broad range of subject areas including business, humanities, social sciences, and science, technology, and medicine.

    Book information

    ISBN: 9781473988507
    Publisher: SAGE Publications Ltd
    Imprint: SAGE Publications Ltd
    Pub date:
    DEWEY: 658.575
    DEWEY edition: 23
    Language: English

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