Publisher's Synopsis
What is a company ? Could there be a more obvious question that does not require an answer it is so obvious. Wrong ! In fact just the opposite. By reducing the definition of any and all companies through all of history and that apply equally any place else in the universe in which companies and what we call business exists begin with the simplest and most basic definition possible and what you do is expose wondrous opportunities and understanding that will redefine how we analyze and structure existing companies and even more companies yet to be. Even more all our organizations including government. Starting with core definitions reduced to their simplest form regardless of the subject are the place to start to uncover truths and the potentials that exist within them. The fact that we so readily accept both consciously and as much unconsciously various conventions as necessary realities are often basic flaws that undermine our potential. "New Paradigm 21C" proves in a very important way that truth often lies hidden in basic definitions, and in the case of companies and business and the future of Capitalism in the 21st century very much so as you will read in these pages. If you are ready to change our world for the better read on.
