Paperback (20 Jun 2011)
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Out of stock
This report is the sequel to the Institute of Practitioners in Advertising's best-selling 'Marketing in the Era of Accountability'. It is a practical guide to integration today, analysing the different methods of structuring and organising marketing communications.
| ISBN: | 9781841162218 |
| Publisher: | Warc |
| Imprint: | Warc |
| Pub date: | 20 Jun 2011 |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Number of pages: | 127 |
| Weight: | -1g |
| Height: | 280mm |
| Width: | 210mm |
| Spine width: | 7mm |
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