Publisher's Synopsis
Every time you speak to the media, you're building awareness. The media provides name recognition/market perception for both you and your organisation. A successful interview can be a great lead generation tool for your sales team, as well as give brand support and third-party validation.
In the book, the authors explain:
- A systematic approach to developing and delivering a memorable message
- Strategies to help reduce nervousness
- Tips and guidelines for looking your best on camera
- A successful approach to answering tough questions
- Tips on dealing with ANY interview situation
- Memorable examples from key media figures
- A proven, step-by-step system to create sound bites and get the quotes you want!
- Strategies for speaking to new media
