1998
Hardback (03 Sep 1998)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.
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| ISBN: | 9780333739075 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 03 Sep 1998 |
| Edition: | 1998 |
| DEWEY: | 658.8342072 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 343 |
| Weight: | 817g |
| Height: | 245mm |
| Width: | 170mm |
| Spine width: | 25mm |
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