Paperback (15 Jul 2015) | German
Save $2.27
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
Viele Unternehmen erhoffen sich Informationen über das Kaufverhalten ihrer Kunden, indem sie das Gehirn von einem Computertomografen durchleuchten lassen. Die Computerbilder zeigen, welche Areale im "limbischen System", dem emotionalen Zentrum des Gehirns, bei der Entscheidung für ein bestimmtes Produkt stimuliert werden. Die Emotionsfelder Balance, Dominanz und Stimulanz steuern im Wesentlichen die (Kauf-) Entscheidungen der Kunden.
| ISBN: | 9783737936354 |
| Publisher: | Bod Third Party Titles |
| Imprint: | Gbi-Genios Verlag |
| Pub date: | 15 Jul 2015 |
| Language: | German |
| Number of pages: | 18 |
| Weight: | 50g |
| Height: | 254mm |
| Width: | 178mm |
| Spine width: | 1mm |
$6.98off
High Output Management
Paperback
Published 29 Aug 1995
Save $6.98
$8.06off
No Rules Rules
Paperback
Published 04 Jul 2024
Save $8.06
$2.35off
The Geek Way
Paperback
Published 14 Nov 2024
Save $2.35
Psychological Safety
Paperback
Published 03 Sep 2024
$11.54off
The Dichotomy of Leadership
Hardback
Published 26 Sep 2018
Save $11.54
$9.35off
Limitless
Hardback
Published 01 Oct 2015
Save $9.35
$16.77off
Creative (And Cultural) Industr...
Hardback
Published 03 Dec 2024
Save $16.77
No Bullsh*t Change
Paperback
Published 29 Feb 2024
$10.60off
Job Moves
Paperback
Published 19 Nov 2024
Save $10.60
$12.35off
Leadership
Paperback
Published 13 Nov 2024
Save $12.35