Publisher's Synopsis
The emerging field of neuroeconomics has leveraged theories and approaches from psychology, neuroscience, and economics to understand how we make decisions. This book provides comprehensive and accessible coverage of core topics and recent advances in the field of neuroeconomics and highlights emerging trends in the field. The book is divided into seven major sections, starting with a brief overview of some of the foundational work and methods in neuroeconomics. Building from this foundation, the book focuses on topical reviews that span the breadth of the field. It begins with sections on learning, risk and uncertainty, and intertemporal choice, and then progresses to modulators of decision making, social decision making, and individual differences. The book concludes with a section on consumer neuroscience and real-world applications. Neuoroeconomics; Core Topics and Current Directions, provides a comprehensive overview of neuroeconomics through the lenses of social, cognitive, affective, and decision neuroscience.
