Publisher's Synopsis
With governments having been locked in debate over how to confront Climate Change, many scientists believe their recent pledges are nothing more then empty promises that come too little, too late, and something much more radical is needed!
Neo-ECO-Liberalism (NEL) represents one such theory.
Rather than approaching the economy and the environment as two separate entities, NEL binds the two, by redrawing the framework of competition around sustainability, which it then weaves into our everyday currency, effectively enlisting everyone, everywhere all at once, to fight to save our planet!
In addition to opening the market to the threat of Climate Change, NEL also transfers the burden of greening industry away from the taxpayer to business - the No1 factor in government's repeated failure to act.
This book not only provides a blueprint for how to turn every boardroom into a war room to fight Climate Change - which we desperately need - but it achieves something that Economists have long sought - to shift financial values closer to the human kind, by aligning profit with that of the greater common good.
