Publisher's Synopsis
WHY?
Because life is a series of negotiations. Whether you're securing a deal, advancing in your career, or simply navigating daily interactions, every moment presents an opportunity to negotiate. As a professional, your success hinges on not just knowing your field but also mastering the art of negotiation to get the best outcomes for yourself, your business, or your clients.
WHAT?
This book will guide you through the essential tools and strategies to become a negotiation pro.
By reading this book, you will:
- Master the art of moving from competitive bargaining to collaborative, win-win negotiation.
- Learn to balance the importance of relationships with achieving your desired results.
- Understand how to lead and structure conversations for maximum impact.
- Discover how to persuade others effectively and bring them around to your perspective.
- Prepare to deliver your best performance in any negotiation with sharp, practical techniques.
The book rounds off with real-world examples and practical techniques to help you test and apply your new skills immediately.
Who this book is for: Professionals in all fields who want to achieve better results in both personal and professional negotiations.
