Publisher's Synopsis
Negotiation is not just a process; it's an attitude - and one that we all can learn. Internationally recognised expert Patrick Collins presents an original, comprehensive guide to maximising negotiation skills. Readers will learn how to overcome the fear of negotiation, assess situations and apply the appropriate strategy whether in a one-on-one encounter or a larger, more formal negotiating session. The illuminating techniques include: how to manipulate the environment and when to bluff or confront.
