Publisher's Synopsis
"Navigating the Marketing Management" is a comprehensive guide that covers the essential principles and strategies of marketing. Ideal for students and professionals, it explores key topics like market segmentation, product decisions, pricing, distribution, and promotion strategies. The book also delves into emerging trends such as digital and global marketing, offering practical insights for staying competitive in today's dynamic business environment. It's a valuable resource for anyone seeking to deepen their understanding of marketing management.
