Publisher's Synopsis
In an era where global business in continuously buffeted by unprecedented challenges and transformations, this timely volume presents a critical examination of the dynamics reshaping the landscape of international business. Drawing from a rich tapestry of research and scholarship, the book offers a multifaceted exploration of how historical legacies, disruptive innovations, and evolving economic paradigms influence the trajectories of small and medium enterprises, multinational corporations, and international partnerships alike.
With contributions from a distinguished group of academics and practitioners, the volume promises to be an indispensable resource for understanding how historical insights mesh with contemporary challenges to offer an agenda for future studies in international business. This book will appeal to academic scholars and students seeing to deepen their understanding of IB's evolving dynamics and will serve as a guide for practitioners grappling with the practical implications of operating within a rapidly changing global marketplace.
