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Narrative and Innovation : New Ideas for Business Administration, Strategic Management and Entrepreneurship

Narrative and Innovation : New Ideas for Business Administration, Strategic Management and Entrepreneurship - Management - Culture - Interpretation

2013rd edition

Paperback (07 Feb 2013)

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Publisher's Synopsis

The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As "stressors" and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.

Book information

ISBN: 9783658013745
Publisher: Springer Fachmedien Wiesbaden
Imprint: Springer VS
Pub date:
Edition: 2013rd edition
Language: English
Number of pages: 275
Weight: 454g
Height: 210mm
Width: 148mm
Spine width: 17mm