Publisher's Synopsis
Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable.
The 7th Edition features new experiences and/or insights from leading entrepreneurs, publications, blogs and podcasts. Careful to identify failures as well as successes, it outlines both the excitement and difficulty of starting a new business.
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
