Publisher's Synopsis
MyCommunicationLab for Public Relations is a state-of-the-art interactive and instructive solution for public relations courses, designed to be used as a supplement to a traditional lecture course, or to completely adminster an online course. The site gives you and your students access to a wealth of resources all geared to meet the individual teaching and learning needs of every instructor and every student.
With the standard MyCommunicationLab resources of an E-book, multimedia, video clips, activities, research support, practice tests, and exam, MyCommunicationLab for Public Relations addionally includes a portfolio builder, PR campaign building activities, as well as assignable case studies. These valuable resources all serve to engage students and prepare them to enter the world of public relations with confidence.
