Publisher's Synopsis
My LinkedIn®
Step-by-step
instructions with callouts to photos that show you exactly what to do
Help
when you run into problems or limitations with LinkedIn
Tips and Notes
to help you take full advantage of LinkedIn
Full-color, step-by-step tasks walk you through making the most of LinkedIn! Learn how to:
Leverage the vast LinkedIn network, with hundreds of millions of members worldwide
Create your LinkedIn account, explore the LinkedIn site, and get started fast
Define your goals and create a profile that helps you achieve them
Enhance your profile with multimedia content including images, audio, video, and documents
Connect with people you know-and people you need to know
Make the most of LinkedIn Messages, InMail™, and Introductions
Systematically build your professional brand
Find new jobs, consulting opportunities, and clients
Optimize and streamline the way you manage contacts
Request, provide, manage, and revise professional recommendations
Use endorsements to demonstrate your expertise
Customize your LinkedIn home page to view the content that's most relevant to you
Use LinkedIn Groups for networking, research, and marketing
Extend the power of LinkedIn with external tools
Access LinkedIn from mobile devices
Use LinkedIn to recruit the world's best talent
Decide whether to upgrade to a LinkedIn premium account
Promote your firm with an outstanding LinkedIn Company Page
Drive maximum value from LinkedIn Ads and Sponsored Updates
