Publisher's Synopsis
With updated and expanded coverage, this text provides the reader with an applications-oriented introduction to the latest techniques in multivariate data analysis. Rather than rely on statistical notation and terminology, the authors instead identify the fundamental concepts involved in the use of these techniques, and express them in simple, straightforward terms, using a single database throughout the text to highlight interrelationships. Aimed at the research student with little statistics background, business or behavioural science courses focusing on data analysis using quantitative analysis tools.
