Delivery included to the United States

Multinationals in India

Multinationals in India Managing the Interface of Cultures

Hardback (10 Aug 2004)

Not available for sale

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Publisher's Synopsis

The economic reforms that began in the early 1990s brought many large multinational companies to India. A major challenge for these corporations was to manage the interface of global corporate culture and India′s powerful, traditional and widely varying cultural practices.

Examining the Indian operations of five multinational organizations from three different cultural zones, this comparative analysis shows that each company brought to India its unique cultural imprint, while at the same time realizing the need to adapt management practices to the local setting.

Book information

ISBN: 9780761932048
Publisher: SAGE Publications
Imprint: Sage
Pub date:
DEWEY: 338.88854
DEWEY edition: 22
Language: English
Number of pages: 290
Weight: 458g
Height: 222mm
Width: 149mm
Spine width: 23mm