Multinational Corporations' Public Relations in Host Countries An Interpretive Study of Public Relations Culture

The volume examines issues of public relations as experienced by an MNC subsidiary in the actual day-to-day context of China. By taking into account influential organisational members from non-public relations areas, their viewpoints about good public relations, and their interface with local public relations workers in public relations situations, this study puts into perspective the intricacy of local public relations workers' working conditions and its impact. The study also grants attention to behavioural frameworks in operation in public relations situations and reveals their informing and regulating effects on local public relations workers' decision-making and actions. In this sense, the study allows the chance for researchers to get closer to the real-world nuances and consequences of the internal processes involved in an MNC subsidiary's public relations.