Paperback (30 Apr 1996)
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Out of stock
Discussing the market of African-Americans, Asian-Americans, Hispanics and others, this text gives business people the tools to tap into this lucrative market, from understanding differences among various groups to tailoring advertising and products to target these markets.
| ISBN: | 9780814479216 |
| Publisher: | Amacom |
| Imprint: | Amacom |
| Pub date: | 30 Apr 1996 |
| DEWEY: | 658.800973 |
| Language: | English |
| Number of pages: | 176 |
| Weight: | 300g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 15mm |
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