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Mousepads, Shoe Leather, and Hope

Mousepads, Shoe Leather, and Hope Lessons from the Howard Dean Campaign for the Future of Internet Politics - Media and Power

Hardback (20 Jan 2008)

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Publisher's Synopsis

Howard Dean's campaign for president changed the way in which campaigns are run today. With an unlikely collection of highly talented and motivated staffers drawn from a variety of backgrounds, the Dean campaign transformed the way in which money was raised and supporters galvanized by using the Internet. Surprisingly, many of the campaign staff members were neither computer whizzes nor practiced political operatives, even though that is how some of them are identified today. This book allows key individuals in the campaign the chance to tell their stories with an eye to documenting the Internet campaign revolution and providing lessons to future campaigns. Howard Dean's inspirational statement of what it took for his campaign to get as far as it did-"mousepads, shoe leather, and hope"-holds great wisdom for anyone campaigning today, especially the 2008 presidential candidates.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9781594514845
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 324.73
DEWEY edition: 22
Language: English
Number of pages: 250
Weight: 630g
Height: 229mm
Width: 152mm
Spine width: 20mm