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Motoring the Future

Motoring the Future VW and Toyota Vying for Pole Position

2012

Hardback (30 Nov 2011)

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Publisher's Synopsis

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9780230299559
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 2012
DEWEY: 338.476292222
DEWEY edition: 22
Language: English
Number of pages: 272
Weight: 580g
Height: 233mm
Width: 164mm
Spine width: 22mm