Publisher's Synopsis
Presents seventeen rules for identifying and winning market segments, and offers advice on how to develop, build, and sell innovative products and services.
About the Publisher
Crown Business publishes some of today's most forward-thinking business writers, in such categories as entrepreneurship, innovation, management, leadership, business narrative, and personal finance. Bestselling books and authors include The Lean Startup by Eric Ries, Rework by Jason Fried and David Heinemeier Hansson, Switch and the forthcoming Decisive by Chip Heath and Dan Heath, The Start-Up of You by Reid Hoffman and Ben Casnocha, Execution by Larry Bossidy and Ram Charan, multiple books by Ram Charan, The Quants and Dark Pools by Scott Patterson, and forthcoming books with the CEO of Learnvest, Alexa von Tobel, and IDEO founder and managing director respectively, David Kelley and Tom Kelley.
