Publisher's Synopsis
Former Sydney Kings' captain and triple Olympian Damian Keogh dissects one of Australia's first privately owned sporting organizations to offer an insight into a world where business and sport are entwined. From his position as a 16-year old veteran of the National Basketball League, promotional whizz-kid and media commentator, Damiam Keogh delves into the contrasting motivations and covert games played out behind the scenes of modern Australian sport.;This book is set against the backdrop of eight years of underachievement, controversy and profitability following the Sydney Kings' formation in 1988. The reader witnesses the fragile bond between coaches and teammates in a world of increasingly higher stakes, surveys the manipulation and collusion that goes on between clubs and the media, and scrutinizes the link between clubs and their sponsors, the reak "kings" of contemporary sport.
