Publisher's Synopsis
MONETIZING YOUR BOOK is a step-by-step guide to making money from your book and the different programs you develop based on your book. Part I deals with getting started. It covers: - setting goals - building other income sources from your book - creating products and workbooks - conducting a workshop or seminar - putting on programs for local groups - contacting the local press and building your portfolio - contacting speakers bureaus and meeting planners - publishing in multiple formats and popular platforms Part II deals with creating an online sales campaign. It covers: - using the squeeze page, sales page, and free gift approach - creating compelling content - getting paid with a payment platform - building traffic with text and video ads - installing WordPress on your squeeze page or website - using Instabuilder or other sitebuilders Part III deals with using blogs, podcasts, audio books, and videos Part IV deals with advertising, promotion, and the social media
