Publisher's Synopsis
This book presents the excitement and challenge of modern management in a lively manner. Throughout the text, students are introduced to the themes of quality, ethics and global competition in every facet of business management.;Through a realistic introduction to the world of managers, students learn to appreciate that management is more than theoretical concepts. Integrated cases and examples about actual managers and companies show students how management theories can be applied in today's business environment. The text emphasizes realism and the timely coverage of important management concepts.;Key features of this edition include: a special emphasis in QUALITY throughtout, with a separate chapter in quality in management and quality time line on endsheets; extended global environment themes; extended ethics coverage; and an instructor's annotated edition with clear teaching notes and additional examples in the margin of the text.
