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Modern Logistics Management

Modern Logistics Management Integrating Marketing, Manufacturing, and Physical Distribution - Wiley Series on Marketing Management

Hardback (13 Nov 1985)

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Publisher's Synopsis

This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi–location inventory planning, to international logistics issues and future directions. Includes case studies.

Book information

ISBN: 9780471812616
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 658.7
DEWEY edition: 19
Number of pages: 430
Weight: 814g
Height: 240mm
Width: 186mm
Spine width: 33mm