Modern Business Administration - British Books for Managers

This introduction to the study of business administration and management points the way to further, more specialized, reading. The book is divided into two parts: management principles - the nature of management, business and its extrenal environment, corporate strategy and controlling, organizing, directing and controlling; management in action - marketing in action, production and operations management, human resource management, administration management.;This edition includes updated sections on small business management, business ethics, the Single European Market and trade in Eastern Europe, environmental legislation, management of change, managing non-profit organizations, electronic trading and total quality management.;Assignments, review questions and problems appear at the end of each section. there is an expanded, comprehensive glossary of managment terms at the end of the book.;The book is suitable for students of business and management at pre-undergraduate and undergraduate level. It is also suitable as a reference book for practising managers and employers.