Publisher's Synopsis
A Gold Rush is going on, and Mobile Search is why. Get in on the Mobile Search Gold Rush before you are passed by. Mobile Search is the foundation that the mobile marketing industry has been failing to recognize. Reach the customer by bombarding them with push-style messages? This is what using traditional marketing did, and we learned that consumers would rather find the businesses online with which they cared to do business. But they never forgot the companies that tried to bury them in solicitations. They hate them to this day and beyond. Marketers, who have gotten superb at the 'Inbound Marketing" strategies of content, relationship building and nurturing failed to pay attention to mobile. Consumers are never far away from their mobile devices and are surfing the net regularly for information and entertainment. Incorporating mobile into every business' marketing strategy will change their world. Mobile search is the way. The world's eyes are on mobile. Mobile technology is at its greatest stage of growth, and the tsunami of mobile is growing larger still in its momentum. While the focus has been on mobile for some time, an amazing eight out of ten websites are not mobile capable. These outdated, static sites cannot be viewed on a mobile device without scrolling left/right and up/down. Search from mobile websites changes all that. With a global society focused on mobile devices, performing the search on their smartphones and tablets daily, it makes little sense why businesses worldwide have yet to figure out mobile's real potential.
