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Mission-Based Marketing

Mission-Based Marketing An Organizational Developement Workbook : A Companion to Mission-Based Marketing, Second Edition - The Mission-Based Management Series

2nd Edition

Paperback (28 Nov 2002)

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Publisher's Synopsis

Brinckerhoff explains how nonprofit organisations can use marketing to distinguish themselves with funders, those they serve and the public. He shows why marketing is so crucial, what a marketing cycle is, and how to write a marketing plan.

Book information

ISBN: 9780471237174
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
Edition: 2nd Edition
DEWEY: 658.8
DEWEY edition: 21
Number of pages: 135
Weight: 290g
Height: 251mm
Width: 182mm
Spine width: 11mm