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Mission-Based Marketing

Mission-Based Marketing An Organizational Developement Workbook : A Companion to Mission-Based Marketing, Second Edition - The Mission-Based Management Series

2nd Edition

Paperback (28 Nov 2002)

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    Other formats & editions

    New
    Hardback (22 Oct 2010) - 3rd Edition RRP $58.99 $51.80

    Publisher's Synopsis

    Brinckerhoff explains how nonprofit organisations can use marketing to distinguish themselves with funders, those they serve and the public. He shows why marketing is so crucial, what a marketing cycle is, and how to write a marketing plan.

    Book information

    ISBN: 9780471237174
    Publisher: Wiley
    Imprint: John Wiley & Sons, Inc.
    Pub date:
    Edition: 2nd Edition
    DEWEY: 658.8
    DEWEY edition: 21
    Number of pages: 135
    Weight: 290g
    Height: 251mm
    Width: 182mm
    Spine width: 11mm

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