Publisher's Synopsis
Best-selling books "The Psychology of Money" and "Who Says People Are Rational!" Author Dan. Ariely's latest masterpiece! An in-depth exploration of how human nature contributes to the spread of false news and triggers social crises! Fake news affects us every day. From comments on social media, political gossip, whispers from neighbors, to rumors among relatives and friends, it is all full of fake news. What makes us believe these messages? Why do we support these messages and spread them? Well-known sociologist Dan. The reason, Ariely believes, is that everyone is susceptible to "false beliefs." What is a false belief?