Mindf*ck Inside Cambridge Analytica’s Plot to Break the World

Hardback (08 Oct 2019) | English

  • $29.09
Add to basket

Includes delivery to USA

1 copy available online - Usually dispatched within 48 hours


What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw?

In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real.

The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.

He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.

Book information

ISBN: 9781788164993
Publisher: Profile
Imprint: Profile Books
Pub date:
DEWEY: 355.3434
DEWEY edition: 23
Language: English
Number of pages: 269
Weight: 566g
Height: 239mm
Width: 170mm
Spine width: 27mm