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Military Recruiting, Incentive Programs, and Customer Analytics

Military Recruiting, Incentive Programs, and Customer Analytics - AMA-TV

Book (13 Jul 2016)

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Publisher's Synopsis

How does the military use marketing tactics to foster soldier recruitment? AMA finds a program that is high-tech, hands-on, and multi-platform.

Book information

ISBN: 9781473986008
Publisher: American Marketing Association
Imprint: American Marketing Association
Pub date:
DEWEY: 658.8
DEWEY edition: 23