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Merchant Princes of the East

Merchant Princes of the East Cultural Delusions, Economic Success and the Overseas Chinese in Southeast Asia

Hardback (09 Feb 1996)

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Publisher's Synopsis

This is an original analysis of the role of Chinese business communities and their contribution to the economic success of the Pacific Rim. It examines Chinese economic strategies, Chinese marketing systems and the links between China and overseas Chinese ethnic groups in other parts of Asia.

Book information

ISBN: 9780471962304
Publisher: Wiley
Imprint: Wiley Blackwell
Pub date:
DEWEY: 382.0951059
DEWEY edition: 20
Language: English
Number of pages: 333
Weight: 618g
Height: 233mm
Width: 167mm
Spine width: 25mm