Paperback (04 Oct 1990)
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Out of stock
An analysis of the merger boom of 1987-1988, this book shows how large takeovers take place and why companies wish to buy brands and to their market share. Among examples considered are the the Guinness battle with Argyll for Distillers and that between Nestle and Suchard for Rowntree.
| ISBN: | 9780749304584 |
| Publisher: | Mandarin |
| Imprint: | Mandarin |
| Pub date: | 04 Oct 1990 |
| DEWEY: | 338.830941 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 180 |
| Weight: | -1g |
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