Publisher's Synopsis
The meetings, expositions, events, and conventions (MEEC) industry continues to grow and garner increasing attention from the hospitality industry, colleges and universities, and communities.Meetings, Expositions, Events, and Conventions: An Introduction to the Industry provides a broad overview of this thriving and expanding industry. This publication serves as the basis for college courses, orientation sessions for new employees, or anyone looking to gain knowledge on the MEEC industry. It is comprehensive, covering a wider range of MEEC topics than other books on the market. With information on Venues, Exhibitions, Food and Beverage, Legal Issues, Sustainability, and more, it is an excellent resource for students, educators, and practitioners alike.
NEW TO THE SEVENTH EDITION:
A wider, more global focus on the international aspects of MEEC.
All data has been updated to reflect the current state. This includes charts, tables and figures. Many new images. All chapter opener images are new.
The chapter on technology has been totally re-written and updated with discussion of artificial intelligence and big data added.
In Chapter 15 on international aspects of MEEC, additional regions of the globe are discussed such as Nigeria and Senegal plus cities such as Kazan, Beijing, Sydney and Rio De Janeiro.
Chapter 16: Putting it All Together is designed to tie all the other chapters together by providing an in-depth and detailed case study.
The Glossary has been updated to include all key terms found in the chapters.
Newly updated teaching materials including a new test bank and PowerPoints
