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Mediating Ideology in Text and Image

Mediating Ideology in Text and Image Ten Critical Studies - Discourse Approaches to Politics, Society and Culture

Hardback (15 Mar 2006)

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Publisher's Synopsis

While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. Mediating Ideology in Text and Image offers a number of approaches to such analysis, offering students and academics valuable tools for identifying possible discrepancies between the world and the way it is represented through various mediational means. The authors' common aim is one of assisting the audience in reading between the lines, thus offering a variety of approaches that may contribute to a better understanding of how ideologies possibly work and how they may be denaturalised from text and image. The articles in part I look at rhetorical strategies used in meaning construction processes unfolding in various kinds of mass media. Part II focuses on the re-semiotization of meaning and looks at how analysing the combination of text and image may contribute to a better understanding of ideological processes brought about by multimodal resources. Foreword by Ruth Wodak.

Book information

ISBN: 9789027227089
Publisher: John Benjamins Publishing Company
Imprint: John Benjamins Publishing Company
Pub date:
Language: English
Number of pages: 267
Weight: 630g
Height: 241mm
Width: 165mm
Spine width: 25mm