Publisher's Synopsis
Tipping Points as evidenced in global events are, in many ways, influenced by media. This just released, ground-breaking book by Dr Philip Gordon, Ph.D details three case studies which were selected on the basis of common Tipping Point Attributes. Each involved media contagiousness and stickiness during their development and, each arrived at a dramatic moment in time, which could be characterized by the phenomenon of Tipping Points. The first case study, the 2008 Presidential Campaign of Barack Obama was chosen to examine a narrower scope and timeframe for the application of the analysis. In contrast to the second case study, the International Financial Crisis of 2007-2010, involves a broader study period to identify trends and more complex issues. The third study, Climate Change was included as consideration because the research and analysis revealed critical relationships between Media Impact and Global Events. Hurricane SANDY: "One Dramatic Moment": A Tipping Point event that virtually guarantees the 2012 Obama Presidential Campaign outcome. As the issue of Climate Change is still evolving, Dr Gordon provides a methodology and parameters for analyzing and predicting our planets' most pressing Global Tipping Points. Review Comments: "The genius of the formulation of Tipping Point Theory is that it takes explicit account of the role of social media and the internet at facilitating bifurcations and promoting dynamical instability. In effect, we have trimmed a few feet of tail off the kite. As a reader, I was informed and educated as to the factors which conspire to influence stability / instability in complex social systems. ...the book does a good job of making sense of past bifurcations and dynamical instabilities, namely political instability, our perception of global climate change, and international economic crises...My compliments on a truly insightful Media Tipping Points." -Prof. Dr.(med.) Peter S. Geissler, A.B., B.S., M.S., M.Phil., Ph.D. (Yale) M.A., M.Eng., M.S., Ph.D., M.S., M.D., M.Phil.(Cantab) "The application of the tipping point theory qualitative ratio analysis to media and global events, particularly, the financial crisis and climate change, is a fascinating one." -Dr. Serge Besanger, PhD Expert, International Monetary Fund ..".very interesting application (of the Tipping Point Theory)...potential opportunity for predicting other global events, i.e.: Egyptian crisis and perhaps, even terrorism activities." -Dr. Adam AJLANI, PhD Professor, Sciences Politic and Political Consultant, France TV1 ..".a mass undertaking (very motivated) of how (we) as a society can become aware of future global events, particularly Climate Change. Excellent!" -Dr. Derek EL ZEIN, PhD Professor, Avocat, Expert: Communications ..".very innovative approach to modeling three very complex studies for comparison. Well-suited for similar types of analysis." -Dr. Emmanuel CAULIER, PhD Professor and Expert: International Political Relations, Avocat "A truly fascinating book that (teaches) a whole new way of thinking about major events and how the media can influence them. - Being a political junkie I was heavily into the media coverage of the 2008 Obama election and the global financial melt-down both via TV and the blogosphere...I now find myself looking for the tipping points and stickiness factors as other key events unfold. Usually, I have trouble reading, theoretical books but this one was an easy read and if you want supporting data then the references are there. This could become a solid reference for those in the media who truly want to understand what they are reporting. Highly recommended and I look forward to Dr. Gordon's ongoing analysis of (future) events." -Dr. Ralph Moorhouse, Ph.D. Political junkie, Expert: natural polymers for industries
