Publisher's Synopsis
Media and mass communication are the most significant modes of public information delivery and provide platforms for discussion of socially relevant issues. The chapters included in this book provide comprehensive insights into this field by discussing topics such as globalization, cultural and social impact of media, news and infotainment, types of media, public opinion, and emerging trends in media and communication technology. Various theories and researches have been included in this book that will enhance the understanding of this topic. It is appropriate for students seeking detailed information as well as for professionals engaged in this area.
