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Media, Audience, and Social Structure

Media, Audience, and Social Structure

Hardback (30 Jan 1987)

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Publisher's Synopsis

Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the media′s role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively) media content.

Book information

ISBN: 9780803925816
Publisher: SAGE Publications
Imprint: Sage
Pub date:
DEWEY: 302.2
DEWEY edition: 19
Language: English
Number of pages: 400
Weight: 703g
Height: 230mm
Width: 150mm
Spine width: 31mm