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Measuring the Competitive Fitness of Global Firms 2002

Measuring the Competitive Fitness of Global Firms 2002 - Executive Briefings

Paperback (11 Mar 2002)

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Publisher's Synopsis

In this text, Larréché develops a method of objectively assessing a company's underlying strengths and weaknesses and then plotting the results against those of its competitors.

Book information

ISBN: 9780273659778
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
DEWEY: 658.049
DEWEY edition: 21
Language: English
Number of pages: 232
Weight: 777g
Height: 297mm
Width: 210mm
Spine width: 12mm