Book (14 Jul 2016)
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Out of stock
AMA TV explores many angles and approaches to analyzing ROI. The standard definition is 'return on investment,' but there are other ways to interpret the ubiquitous acronym.
| ISBN: | 9781473986220 |
| Publisher: | American Marketing Association |
| Imprint: | American Marketing Association |
| Pub date: | 14 Jul 2016 |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
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